Our Services
Creating Brand Stories
As the Covid-19 pandemic crisis continues to reshape the way of businesses and trading across the globe, Fashion Lab Africa offers a bouquet of different services that will elevate the business behind your brand with a focus on creating a strong digital presence for your brand.
The importance of your digital presence comes down to the effective communication of your value to your customer who is currently spending more time online more than ever. in order to have a strong digital presence, brands are forced to focus on their digital branding which allows you to think about your how to engage your potential customers online and convert their engagement and traffic.
When you sign up to any of our services, you automatically qualify for a one-on-one opportunity to interview on Fashion Lab Podcast, Vodcast and TV. Fashion Lab Africa will help you tell your customer who you are, what sets you apart from other brands, and what makes you their next purchase in one video/ photo production.
Whether you are a small brand /company only starting out today or you are an established brand looking to build/ expand your digital real- estate through great quality digital content that will help reposition your brand and make it appealing to your audience in his new era, Fashion Lab Africa's production team is on standby to deliver just what you need affordably and efficiently.
In order to produce high-quality content you can use on a more professional level to engage your consumer database, we work in two ways;
1. Using your content to produce the desired results.
2. Creating/ Producing your content from zero to produce your desired results.
We have a great photo and video production network team around the continent including South Africa, Kenya, Uganda, Tanzania, Nigeria, Ghana, Senegal who work with us to achieve your goals and more.
Brand Visibility & Growth Through Compelling Photo & Video Production
Profile for Designers/ Brands
Today, we are living in a new digital era where without a strong digital presence, sales of not just fashion but anything and everything could be almost impossible.
Through our exposure to brands and designers within the diaspora, less than 15% of great fashion brands have a digital presence due to lack of content creation/ production/ archiving.
With over 5 years experience of creating and producing fashion content in Africa and beyond, Fashion Lab Africa is here to produce brand profiles (3-minute videos) for brands that capture and share the brand stories to the consumer and the rest of the world. Digital marketing is turning out to be one of the most popular ways to boost your brand awareness and business.
New Collection/ Design Release
Are you ready to release a new collection or re-release an older collection who's potential has not been maximised within the fashion market lately?
There is no doubt that the consumer continues to constantly evolve as everything around us evolves. Today’s fashion consumers are finding, sharing, buying, researching and connecting with brands in completely new ways and are way more conscious about the narrative behind their purchase; the collection, the piece or the brand in general. What will compel the consumer to spend their money on your brand?
Fashion Lab Africa's production team is here to help you highlight your collections' USP along with all the extra detail that will set your pieces apart from your competitors' pieces through a 'behind the scenes' photo and video mini-production.
Fashion Weeks
Given that we care the about the business behind fashion, a show is not a show without every element that brings the collection to life through its final reveal on the runway or through an installation.
Through our production, we capture all the details in through the most important elements that highlight the fashion brand's collection in detail including the final collection production details, the narrative behind the collection, backstage and a one-on one with each fashion designer/ creative director of the brand
Branding
Given that we care the about the business behind fashion, a show is not a show without every element that brings the collection to life through its final reveal on the runway or through an installation.
Through our production, we capture all the details in through the most important elements that highlight the fashion brand's collection in detail including the final collection production details, the narrative behind the collection, backstage and a one-on one with each fashion designer/ creative director of the brand.
